Interactive media is a media text that user can interactive with by commenting on and rating media content.
Platforms For Video in Interactive Media
One of the most popular interactive media platforms is the World Wide Web as there are many good websites that stream video content online like Youtube that have user generated video content from music videos to game walkthroughs, there also TV catch up like BBC I player, ITV player and 4OD these let watch TV at suits them and not let them miss there favourites shows.
Another way of getting video content is e-mail attachments these let you receive files from your friends and advertisers by sending you an e-mail but there is a little paper clip sign showing that and attachment these attachments are often video but sometimes these can contain viruses trying steal information from your computer and will spam trying sell you there products.
A popular interactive media platform is DVD which contains the film, special features like deleted scenes, commentaries of the film, games and Easter egg (hidden extra). But DVDs are being replaced by Blu-Ray which has high quality picture and sound, ten times the storage of a DVD and use a Playstation 3 to play them.
A less popular platform is the CD-Rom which is used to store files on portably from back systems of PCs, educational software and promotional content.
A newer interactive media platform is a kiosk they can be found in heavy traffic area like hotel lobbies, airports and town centre these kiosk can be used to access the internet, take photos, rent movies and record video.
Presentation can used to present idea to a classroom or clients to show it will work etc. There’s normal a target audience for this and sometimes videos can be embedded onto a present.
On Digital TV remotes there is a red button that could be pressed which will allow the consumers to access extra content like on sports shows footballs matches on; shows like the X-Factor you can vote for your favourite act and some channels play games.
Nowadays people have a mobile device on them like a P.D.A., mobile phone or game console that can access the internet and download video. Like with everything there are pros and cons one of the advantages is that it always on you so access to information at all times a disadvantage is if you lost it could be disastrous.
Uses Of Video in Interactive Media
One way of using Interactive Media is to make a short film. This is also a good way to get an unknown director’s work a venue to screen his work on the internet; this could lead to the director being discovered by someone like Steven Spielberg who will help that director become famous.
Promotional material could put on internet to advertise products, events it also could be used in kiosks companies could advertise on there intranet and could advertise college course to students.
Trailers of films could be put on Youtube and official film websites to advertise films.
User generated content is produced by users of that website. The pro of this is that people who would normally not be famous become known word wide for example two comedians named Ryan Higa and Sean Fujiyoshi have become Youtube and there channel is the most subscribed on Youtube.
Another good example of uses of interactive media is viral marketing. Viral marketing is adverts send round by e-mail these videos are normally funny, interesting and often have nothing to do with the product there advertising.
Viral Marketing is not the only type of advertising on websites often has advertising banners on them and pop-up these are often annoying.
Virtual reality tours are good of way looking at place before you go there. They could be used by Estate agents and Travel agents also it is good for places like Alton Towers.
Games console used interactive media allowing players to playing online with multiple people on games like Halo and Call Of Duty.
E-learning is learning on a computer on the internet. The Pros of e-learning is you can go any way and do at your own time and cons are you need a lot of self discipline to do and student could cheat.
Interactive Media Technologies
Video compression is when you make a video file smaller making it easier to put on the internet but can result in lower quality.
Codec is a programme that is used to ‘encode’ and ‘decode’ a signal and digital data stream.
Streaming is when you go on a website like Youtube and watch a video instead of downloading (having the file on computer and watch when ever you want) it onto your computer you download bit by bit.
There multiple interactive video formats the main ones MPEG, AVI, MOV and WMV. An MPEG is a coding program, AVI is multimedia streams audio and video, MOV is a multitrack streaming programme associated with Apple while WMV is compression programme more associated windows.
Bandwidth is amount data hat can be transferred through a server or connection at one time it measured in megabytes (mb) per second bigger the mb the more information can pass through.
Frame rates are how many frames per second so basically it how frame appear on screen per second.
Screen resolution is how many pixels on screen, the more pixels the better picture quality.
File sizes is how bigger or smaller a file is the larger a file the more space it takes up.
Picture ratios is the image ratio of width and height, you often have the aspect ratio on viewfinder when a film is being shot.
Digital right management is the copyright of digital and online content.
There are many types of media player the common type of media players are DVD, I player, QuickTime which an apple designed internet player, Windows media player a Microsoft designed internet player and Real is a cross format internet player.
Embedding video is when you can put a video on your blog by copying the HTML and paste onto your website.
Video tagging is when you comment on the video, you can do while you watch the video and the point your talking about.
